Both the Everton and Liverpool football clubs are part of Liverpool City Region and celebrated by residents equally. They are respectively 144 and 130 years old and both contribute towards the £7.6 billion that is brought to the UK economy (GVA) yearly.
Liverpool brings in a total contribution of £260,699,895 of the total GVAs as a result, billions of pounds of value is contributed to healthcare systems, society, and the overall city region economy.
Liverpool Football Club has committed to supporting the local community in the past 12 months, with an estimated spend of £23 million during a 12-month period. This money has gone towards the following:
· Supported50,000 people in 12 months.
· 72% of people supported were from some of the most deprived wards in the country.
· 85% improved mental wellbeing.
· 86% improved physical health and fitness.
Overall, each £1 spent has converted to asocial return of £15 within the region. Matt Parish, Chief Executive of LFC Foundation has commented: “The key learnings from this report will enable us to continue our growth and develop new ways to engage with participants and partners to reach our goal of providing long-term change for communities by reducing the negative impacts they face with high levels of deprivation, and ensure our work has a lasting impact and benefits future generations across our region and beyond.
Following the previous economic investment football contributes to Liverpool, Bramley-Moore Dock, the chosen location for the brand-new Everton Football Stadium is on the way to be completed by 2024/25. The stadium will provide over 60,000 seats alongside a large venue that will add to the city’s famous skyline.
The structure has been designed specifically to emulate the docklands heavy industrial engineering elements, blending historical aspects alongside modern in a way to preserve the city region’s authenticity.
However, it has been recognised that the stadium’s use won’t be required all year. The solution to this has been to accept the stadium as a venue for other celebrations and events when needed. This will also extend the investment opportunity and provide another tourist attraction during football’s off-season and more importantly allow for quick regeneration of the wider area of Anfield.
The construction of this stadium opens Liverpool up for a boost in economic growth, tourism, and an overall better lifestyle for residents.
“What do you with it for the 340days when you’re not using it? Clubs are now tapping into stadiums to make them multi-use venues. The football is still front and centre, but this generates extra revenue.”
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